000			01362nam a22001817a 4500
005			20210414113908.0
008			111221t xxu||||| |||| 00| 0 eng d
020			_a 0273646281 9780273646280
050			_aHD30.22.D375
100			_aDavies,Howard
245			_aManagerial economics: an analysis of business issues / _cHoward Davies and Pun-Lee Lam
250			_a3rd ed
260			_aHarlow: _bPrentice; _c2001.
300			_axx, 535 p.: _bill. _c25cm
500			_aIncludes index.
505			_aContents: The Definition and scope of managerial economics -- Business objectives and basic models of the firm -- The Nature of the firm -- Ownership and control, diversification and mergers -- The Multinational enterprise -- Consumer behaviour -- Demand and elasticity -- Estimating and forecasting demand -- Production and the determination of cost -- Models of market structure -- The Five forces approach to competitive structure -- Risk and uncertainty -- Game theory and its applications -- Pricing in theory -- Pricing in practice, transfer pricing and pricing for public enterprice -- Non-price competition and the marketing mix -- Investment decisions and the cost of capital -- Economics and business strategy -- Network economics and the information sector -- Competition and competition policy -- The Economics of regulated industries.
942			_2lcc _cBK
999			_c447 _d7947