000			01066nam a22001577a 4500
008			120125t xxu||||| |||| 00| 0 eng d
020			_a8125911634 9788125911630
050			_aHD30.28.L78
100			_aLomash, Sukul.
245			_aBusiness policy and strategic management / _cSukul, Lomash.
260			_aNew Delhi : _b Vikas Pub. House, _c2003.
300			_axxiv, 381 p. ; _c 25 cm.
505			_aContents :Business planning and strategic management -- Strategic management process -- Defining vision and mission of a company -- Environment scanning and analysis -- Analysis of industry -- Study and evaluation of multinational environment -- Forcasting the business environment -- Internal analysis of company profile -- Long-term objectives and grand strategies -- Analysis of strategies and choice -- Operationalising and implementing strategies -- Integration of structure, leadership and culture for institutionalising strategy -- Guiding, Evaluating and controlling strategies -- Guide to case analysis.
650			_aBusiness planning.
942			_2lcc _cBK
999			_c465 _d7965