000			01272cam a2200301 a 4500
001			2471360
005			20210414113910.0
008			900719s1991 maua b 001 0 eng
010			_a 90044491
020			_a0875842410 (hard : acid free paper) : _c$29.95
040			_aDLC _cDLC _dDLC
050	0	0	_aHD30.23.B358
082	0	0	_a658.8/02 _220
100	1		_aBarabba, Vincent P., _d1934-
245	1	0	_aHearing the voice of the market : _bcompetitive advantage through creative use of market information / _cVincent P. Barabba and Gerald Zaltman.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc1991.
300			_axiv, 294 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aContents: The problem of market information and decision making -- Doing useful research -- Competent curiosity and playfulness -- The Reality of knowledge use --Glossary -- Appendix.
650		0	_aDecision making.
650		0	_aIndustrial management.
650		0	_aMarketing research.
650		0	_aCompetition.
700	1		_aZaltman, Gerald.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c471 _d7971