| 000 | 02085nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 141119b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780073102559 | ||
| 050 | _aHD62.4.H55 | ||
| 100 | _aHill, Charles W. L. | ||
| 245 |
_aInternational business: _bcompeting in the global market place. / _cCharles W. L. Hill |
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| 250 | _a6th ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill, _c2007. |
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| 300 |
_axxi, 690p.: _bills; _c28cm |
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| 500 | _aIncludes glossary and index. | ||
| 505 | _aContent: Introduction and overview: Globalization -- Country differences: National differences in political economy -- Differences in culture -- Ethics in international business -- Cases: Qualcomm in China -- Etch-A-sketch ethics -- Western drug companies and the AIDS epidemic in South Africa -- The global trade and investment environment: International trade theory -- The political economy of international trade -- Foreign direct investment -- The political economy of foreign direct investment -- Regional economic integration -- Cases: Agricultural subsidies and development -- Boeing versus Airbus: Two decades of trade disputes -- The politics of trade in steel -- Dixon Ticonderoga: Victim of globalization? -- Drug development in European Union -- The global monetary system: The foreign exchange market -- The International monetary system -- Cases: The tragedy of the Congo -- The Russian ruble crisis and its aftermath -- The strategy and structure of international business: The strategy of international business -- The organization of international business -- Entry strategy and strategic alliances -- Cases: 3M in the new millennium: Innovation and globalization -- Restructuring exide -- Toyota: The rise of a global corporation -- Business operations: Exporting, importing, and countertrade -- Global production, outsourcing, and logistics -- Global marketing and R&D -- Global human resource management -- Accounting in the international business -- Cases: Procter & Gamble in Japan -- Merrill Lynch in Japan -- Starbucks corporation: Competing in a global market. | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c5265 _d12765 |
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