000			01369nam a22002057a 4500
008			150109b xxu||||| |||| 00| 0 eng d
020			_a139780176471835
050			_aHF5415.L2624
100			_aLamb, Charles W.
245			_aMarketing. / _cCharles W. Lamb et. al...
250			_a4th ed.
260			_aToronto: _bNelson Education, _c2009.
300			_axxv, 641p. _bill. _c28cm.
500			_aIncludes index
505			_aContents: The World of marketing: An Overview of marketing -- Strategic planning for competitive advantage -- Ethics and the marketing environment -- Analyzing marketing opportunities: Consumer decision making -- Business marketing -- Segmenting and targeting marketing -- Decision support systems and marketing research -- Product decisions: Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Distribution decisions: Marketing channels and supply chain management -- Retailing -- Promotion decisions: Integrated marketing communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions: Pricing concepts -- Setting the right price -- Managing marketing-created relationships: Customer relationship management -- Internet marketing.
700			_aHair, Joseph F.
700			_aMcDaniel, Carl
700			_aFaria, A.J.
942			_2lcc _cBK
999			_c5283 _d12783