000			01548nam a22001697a 4500
008			150115b xxu||||| |||| 00| 0 eng d
020			_a025612812x
050			_aHF5415.13.M369
100			_aMcCarthy, E. Jerome
245			_aBasic marketing: a global - managerial approach. / _cE. Jerome McCarthy
260			_aBurr Ridge: _bIrwin Inc, _c1994.
300			_axx,866p.: _c24cm. _bill.;
505			_aContents:Marketing's role in the global economy -- Marketing's role within the firm or nonprofit organization -- Finding target market opportunities with market segmentation -- Evaluating opportunities in the changing marketing environment -- Getting information for marketing decisions -- Demographic dimensions of the Canadian consumer market -- Behavioral dimensions of the consumer market -- Business and organizational customers and their buying behavior -- Elements of product planning for goods and services -- Product management and new - product development -- Place and development of channel systems -- Logistics and Distribution customer service -- Retailers and their strategy planning -- Promotion - Introduction -- Personal selling -- Advertising -- Pricing objectives and policies -- Marketing arithmetic -- Price setting in the business world -- Planning and implementing quality marketing programs -- Social marketing -- Controlling marketing plans and programs -- Ethical marketing in a consumer oriented world: appraisal and challenges
700			_aStanley J. Shapiro
700			_a Perreault, William D.
942			_2lcc _cBK
999			_c5286 _d12786