000			01859cam a2200229 a 4500
001			13294899
005			20210414114439.0
008			030717s2003 si a b 001 0 eng
020			_a8120316096
050	0	0	_aHF5415.13.K64 _b.
100			_aKotler, Philip
245	0	0	_aMarketing management: millenium edition. / _c Philip Kotler
260			_aNew Delhi: _bPrentice Hall, _c2000.
300			_axxxi,718p. _bill. _c26cm.
504			_aIncludes bibliographical references and indexes.
505			_aContents: Understanding marketing management: marketing in the twenty-first century -- Building customer satisfaction, value, and retention -- Winning markets: market-oriented strategic planning -- Analyzing marketing opportunities: gathering information and measuring market demand -- Scanning the marketing environment -- Analyzing consumer markets and buyer behavior -- Dealing with the competition -- Identifying market segments and selecting target markets -- Developing marketing strategies: positioning the market offering through the product life cycle -- Developing new market offerings -- Designing global market offering -- Making marketing decisions: Managing product lines and brands -- Designing and managing services -- Designing pricing strategies and programs -- Managing and delivering marketing programs: managing marketing channels -- Managing retailing, wholesaling, and market logistics -- Managing integrated marketing communications -- Managing advertising, sales promotion, and public relations -- Managing the sales force -- Managing direct and on-line marketing -- Managing the total marketing effort.
650		0	_aMarketing _xManagement.
650		0	_aMarketing
906			_a7 _bcbc _corigode _d3 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c5407 _d12907