000			01356nam a22002057a 4500
008			120131t xxu||||| |||| 00| 0 eng d
020			_a0273686437 9780273686439
050			_aHD45.T76
100			_aTrott, Paul,
245			_aInnovation management and new product development / _cPaul, Trott
250			_a3rd.
260			_aUpper Saddle River, NJ : _b Financial Times Prentice Hall, _c 2005.
300			_axix, 536 p. : _bill. (some col.) ; _c26cm.
500			_aIncludes index.
505			_aContents: The Concept of innovation management: Innovation management: An Introduction -- The Context of innovation management -- Managing innovation within firms -- Innovation and operations management -- Managing intellectual property -- Managing technology and knowledge: Managing organizational knowledge -- Strategic alliances and networks -- Management of research and development: An Introduction -- Managing R&D projects -- The Role of technology transfer in innovation -- New product development: Product and brand strategy -- New product development -- Packaging and product development -- Market research and its influence on new product development -- Managing the new product development team.
650			_aTechnological innovations _x Management.
650			_aIndustrial management.
650			_aProduct management.
942			_2lcc _cBK
999			_c548 _d8048