000			01865cam a2200313 a 4500
001			11897647
003			OSt
005			20210414114449.0
008			000127s2001 nyu b 001 0 eng
010			_a 00021454
020			_a9781292042855
040			_aDLC _cDLC _dDLC
050	0	0	_aP90.S4414
082	0	0	_a302.23 _221
100	1		_aSeverin, Werner J.
245	1	0	_aCommunication theories : Origins, methods, and uses in the mass media. / _cWerner Severin J.
250			_a5th ed.
260			_aHarlow : _bPearson, _c2014.
300			_axv,411p.; _c24cm.
500			_aIncludes bibliographical references and index.
505			_aContents: The changing media landscape: Introduction to mass communication theory -- Scientific method and models of mass communication: Scientific method -- Models in mass communication research -- Perception and language issues in the mass media: The role of perception in communication -- Problems in encoding -- Analysis of propaganda: First theories of decoding and effects -- The social-psychological approach: Cognitive consistency and mass communication -- Theories of persuasion -- Groups and communication -- Mass media and interpersonal communication -- Mass media effects and uses: Agenda setting -- The knowledge-gap hypothesis -- Effects of mass communication -- Uses of the mass media -- Media channels: Mass media in modern society -- Media chains and conglomerates -- Theories of cyber communication -- Bringing it all together: The overall picture.
650		0	_aMass media.
650		0	_aCommunication.
700	1		_aTankard, James W.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c5566 _d13066