000			01445cam a2200361 a 4500
001			17117730
003			OSt
005			20210414114449.0
008			120112s2013 njua b 001 0 eng
010			_a 2012001324
020			_a9781292025230
020			_a9781292025230
035			_a(OCoLC)ocn772774161
040			_aDLC _beng _cDLC _dYDX _dYDXCP _dBWX _dDLC
042			_apcc
050	0	0	_aP90.V53
082	0	0	_a302.23 _223
100	1		_aVivian, John.
245	1	4	_a Media of mass communication. / _cJohn Vivian.
250			_a11th ed.
260			_aHarlow: _bPearson, _c2014.
300			_aii 452p. : _bill.; _c28cm.
500			_aIncludes bibliographical references and index.
505	0		_aContents: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
650		0	_aMass media.
650		0	_aMass media _xTechnological innovations.
650		0	_aMass media _xSocial aspects.
650		0	_aCommunication _xTechnological innovations.
650		0	_aMass media and culture.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c5568 _d13068