000			03407cam a2200337 a 4500
001			2616615
003			OSt
005			20210414114450.0
008			980721s1999 cau b 001 0 eng
010			_a 98036731
020			_a1559349611
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aP94.65.U6.R39
082	0	0	_a302.23/0973 _221
100			_aMassey, Kimberly B.
245	0	0	_aReadings in mass communication : Media literacy and culture. / _c Kimberly B. Massey.
260			_aLondon : _bMayfield Pub, _c1999.
300			_axxi, 295p.: _c24 cm.
500			_aIncludes bibliographical references and index.
505			_aContents: Mass communication, culture, and mass media: The people's communication charter -- The stories we tell -- Media literacy and culture: Floklore in a box -- The big sellout: Is creative independence a luxury we can no longer afford? -- History? education? zap! pow! cut! -- Books: The crushing power of big publishing -- The oprah effect: how TV's premier talk show host puts books over the top -- The dumb-down -- Newspapers: A tour of uncertain future -- Shop talk at thirty: A look at Asians as portrayed in the news -- Los Angeles times publisher mark willes in praise of the "cereal killer" -- Holiness, royalty and fame -- Magazines: Girl wide web -- The color of money part I -- The power of money part II -- Film: Hollywood guilds put the moves on multimedia -- Disney's all smiles -- Radio and sound recording: Radio activity -- Reading between the lines: Let's stop crying wolf on censorship -- Television: Call it courage -- The rich tapestry of hispanic america is virturally invisible on commercial television -- TV could nourish minds and hearts -- Public relations: PR! a social history of spin -- Smoker's hacks -- Targeting minority publics -- Advertising: "Buy nothings" discover a cure for affluenza -- Move over boomers, the "xers" are here(or are they?) -- Tuning in to generation x -- Now worse than ever! cynicism in advertising! -- Saturday morning fever: The hardsell takeover of kids tv -- Theories of communication: Shifting words of strangers: Medium theory and changes in "them" versus "us" -- Post modernism defined at last! -- Mass communication research and effects: All quiet on the feminist front -- African american images on television and film -- If liberals go marching back in -- Media regulation, freedom and ethics: Telecom -- The big telecom rip-off glides through congress -- Di dies; we follow the money -- The internet and the world wide web: Changing the paradigm: Technocracy R.I.P.: The rise and of technology signals the fall of technocracy -- How the decency fight was won -- Cable tv: A crisis looms -- The changing global village: At 75, voice of Britain has a new accent -- Europe's technology gap is getting scary -- Antidotes 1-5.
650		0	_aMass media and culture _zUnited States.
650		0	_aPopular culture _zUnited States.
650		0	_aMedia literacy.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh024/98036731.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh023/98036731.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c5587 _d13087