000			01677cam a2200289 a 4500
001			15806840
003			OSt
005			20210414114450.0
008			090708s2010 caua b 001 0 eng
010			_a 2009932171
020			_a9781849202916
020			_a9781849202923 (pbk.)
040			_aDLC _cDLC _dDLC
050	0	0	_aP90.M35
082	0	0	_a302.23 _222
100	1		_aMcQuail, Denis.
245	1	0	_aMcquail's mass communication theory. / _cDenis McQuail.
250			_a6th ed.
260			_aLondon : _bSage Publications, _c2010.
300			_aviii,621 p. : _bill.; _c24 cm.
500			_aIncludes bibliographical references and indexes.
505			_aContents: Preliminaries: Introduction to the book -- The rise of mass media -- Theories: Concepts and models for mass communication -- Theory of media and society -- Mass communication and culture -- New media-new theory -- Normative theory of media and society -- Structures: Media structure and performance: Principles and accountability -- Media economics and governance -- Global mass communication -- Organizations: The media organization: Pressure and demands -- The production of media culture -- Media content: Issues, concepts and methods of analysis -- Media genres and texts -- Audiences: Audience theory and research traditions -- Audience formation and experience -- Effects: Processes and models of media effects -- Social-cultural effects -- News, public opinion and political communication -- Epilogue: The future of mass communication.
650		0	_aMass media.
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c5591 _d13091