000			00834nam a22001697a 4500
008			150703b xxu||||| |||| 00| 0 eng d
020			_a9781292042244
050			_aHM263.S42
100			_aSeitel, Fraser P.
245			_aThe practice of public relations. / _cFraser P. Seitel.
250			_a12th ed.
260			_aHarlow : _bPearson, _c2014.
300			_aii, 398p. : _bill. ; _c28 cm.
500			_aIncludes index.
505			_aContents: Defining public relations -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media -- Social media -- Government relations -- Employee relations -- Community relations -- International consumer relations -- Public relations writing -- Integrated marketing communications -- Crisis management.
942			_2lcc _cBK
999			_c5598 _d13098