000			01981cam a2200373 a 4500
001			15461216
003			OSt
005			20210414114454.0
008			080923s2009 nyua b 001 0 eng
010			_a 2008041653
020			_a9780195314823
020			_a0195314824
035			_a(OCoLC)243545906
035			_a(OCoLC)ocn243545906
040			_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dDLC
050	0	0	_aP91.3.M46
082	0	0	_a302.2072 _222
100	1		_aMerrigan, Gerianne.
245	1	0	_aCommunication research methods. / _cGerianne Merrigan
250			_a2nd ed.
260			_aNew York : _bOxford University Press, _c2009.
300			_axxiv,354p. : _bill. ; _c26cm.
500			_aIncludes bibliographical references and index
504			_a.
505			_aContents: The what and why of communication research: Introduction to the field of communication -- Ethics and research -- Three paradigms of knowing -- Making claims -- What counts as communication data? -- Warrants for research arguments -- The how of communication research: Survey research -- Experimental research -- Content Analysis -- Descriptive statistics and hypothesis testing -- Inferential statistics: Differences and relationships -- Conversation and discourse analysis -- Ethnographic research -- Traditional and interpretive methods of rhetorical criticism -- Critical studies.
650		0	_aCommunication _xResearch.
700	1		_aHuston, Carole Logan.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0907/2008041653-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0907/2008041653-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0907/2008041653-t.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c5605 _d13105