000			01316nam a22001697a 4500
008			150703b xxu||||| |||| 00| 0 eng d
020			_a9781452202990
050			_aP90.H314
100			_aHANSON, Ralph E.
245			_aMass Communication: Living in a media world. / _cRalph E. Hanson.
250			_a4th ed.
260			_aLos Angeles : _bSAGE, _c2014.
300			_axx,423p.: _bills.; _c28cm
500			_aIncludes glossary and index.
505			_aContents: Introduction to the media: Living in a media world -- Mass communication effects: How society and media interact -- Print media: The media business: Consolidation, globalization, and the long tail -- Books: The birth of the mass media -- Magazines: The power of words and images -- Electronic media: Newspapers and the news: Reflection of a democratic society -- Audio: Music and talk across media -- Movies: Mass producing entertainment -- Television: Broadcast and beyond -- Strategic communication: The internet: Mass communication gets personal -- Advertising: Selling a message -- Regulation and control of the media: Public relations: Interactions, relationships, and the news -- Media law: Free speech and fairness -- Media ethics: Truthfulness, fairness, and standards of decency -- Global media: Communication around the world.
942			_2lcc _cBK
999			_c5607 _d13107