000			01706cam a2200313 a 4500
001			17153161
003			OSt
005			20210414114454.0
008			120207s2013 at ab b 001 0 eng
010			_a 2012932719
020			_a9781111835293 (pbk.)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aP90.B489
082	0	0	_a302.23 _223
100	1		_aBiagi, Shirley.
245	1	0	_aMedia/impact : An introduction to mass media. / _cShirley Biagi.
250			_a 10th ed.
260			_aBoston : _bWadsworth Cengage Learning, _c2013.
300			_axxxiv,430p. : _bills. ; _c28cm.
500			_aIncludes bibliographical references and index.
505			_aContents: The mass media industries: Mass media and everyday life -- Books: Rearranging the page -- Newspapers: Expanding delivery -- Magazines: Targeting the audience -- Recordings: Demanding choices -- Radio: Riding the wave -- Movies: Picturing the future -- Television: Changing channels -- Digital media: Widening the web -- Selling the message: advertising: Motivating customers -- Public relations: Promoting ideas -- Changing messages: News and information: Getting personal -- Society, culture and politics: Shaping the issues -- Law and regulation: Rewriting the rules -- Ethics: Placing responsibility -- Global media: Discovering new markets.
650		0	_aMass media.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1212/2012932719-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1212/2012932719-t.html
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c5618 _d13118