000			01120nam a22001937a 4500
008			120201t xxu||||| |||| 00| 0 eng d
020			_a0273620177
050			_aHD30.4.S1
100			_aSaunders, Mark
245			_aResearch methods for business students / _cMark Saunders, Philip Lewis and Adrian Thornhill
260			_aLondon: _bPitman Publishing, _cc1997.
300			_axiv,429 p.: _bill; _c24cm.
500			_aIncludes bibliographical references and index.
505			_aContents: Introduction -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the research approach and choosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing your project report.
650			_aResearch method
700			_aLewis, Philip
700			_aThornhill, Adrian
942			_2lcc _cBK
999			_c562 _d8062