000			04243cam a2200349 a 4500
001			12245525
003			OSt
005			20210414114455.0
008			001130s2001 ii ab b 001 0 eng
010			_a 00065808
020			_a0761994750 (cloth)
020			_a0761994769 (pbk.)
040			_aDLC _cDLC _dDLC
043			_ad------
050	0	0	_aHD76.M45
082	0	0	_a338.9/009172/4 _221
100	1		_aMelkote, Srinivas R., _d1952-
245	1	0	_aCommunication for development in the Third World: theory and practice for empowerment. / _cSrinivas R. Melkote, and H. Leslie Steeves.
250			_a2nd ed.
260			_aLos Angeles : _bSage Publications, _c2001.
300			_a422 p. : _bill., maps ; _c23 cm.
504			_aIncludes bibliographical references (p. [379]-408) and index.
505			_aContents: Introduction and overview: Introduction to communication, development, and empowerment in the third world: Third world -- Communication -- Development -- Empowerment -- Development communication -- Organization of the book -- Summary -- Notes -- Evolution of the theory and practice of development communication: Development aid since world war II -- Early pro-transfer of innovations period -- Pro-persuasion and pro-top-down biases -- Pro-mass media and pro-literacy biases -- In-the-head psychological constraints on development -- Challenges for the 21st century -- Summary -- Notes -- Development discourse, modernization theory, and communication: The enterprise of modernization and the dominant discourse of development: Modernization as an economic model -- Modernization as a social evolution -- Modernization as individual change -- Modernization as discourse -- Summary -- Notes -- Communication approach in the modernization of the third world: Communication effects approach -- Mass media and modernization approach -- Diffusion of innovations research -- Social marketing of family planning, health, and pro-social innovations -- Summary -- Notes -- Critical perspectives on communication and development: Deconstructing the dominant paradigm of development: Biases of the dominant paradigm of development -- Critique of the economic model -- Sociology of development and psychosocial models revisited -- Religion, gender, and environmental biases in the discourse of the dominant paradigm -- Conclusion: Alternative perspectives on development -- Summary -- Notes -- Critique of communication approaches in third world development: Mass media and modernization approach: A critique -- Critique of diffusion of innovations research and practice -- Critical appraisal of communication campaigns in strategic social change -- New roles for communication in development -- Information and communication technologies for rural development -- Summary -- Notes -- Liberation perspectives on development: Liberation theology and development: Christian liberation theology -- Jewish liberation theology -- Islam and liberation -- Gandhian liberation theology -- Buddhism and liberation -- Liberation theology and marxism -- Forming alliances -- Summary -- Notes -- Communication and spirituality in development: Paolo Freire and liberation theology -- Base ecclesial community movement in Brazil -- Sarvodaya Shramadana Movement in Sri Lanka -- Family life education in Ghana -- Conculsion -- Summary -- Notes -- Communication and empowerment: Communication strategies for empowerment: Ethics and development -- Communitarian theory -- Participatory strategies in social change -- Reconceptualizing the role of development support communication: A focus on empowerment -- Conclusion -- Summary -- Notes.
650		0	_aCommunication in economic development _zDeveloping countries.
651		0	_aDeveloping countries _xEconomic policy.
700	1		_aSteeves, H. Leslie.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0657/00065808-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0657/00065808-t.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c5629 _d13129