000			02115nam a22001577a 4500
008			150715b xxu||||| |||| 00| 0 eng d
020			_a0415278139
050			_aNC997.B28
100			_aBARNARD, Malcolm.
245			_aGraphic design as communication. / _cMalcolm Barnard.
260			_aLondon : _bRoutledge, _c2005.
300			_axi, 196p. : _c25cm.
500			_aIncludes index.
505			_aContents: Introduction: Introduction -- Who is this book for? -- What is this book about? -- Chapter outlines -- Graphic design and communication: Introduction -- What is graphic design? -- The function of graphic design: Information -- Persuasion -- Decoration -- Magic -- Metalinguistic and phatic functions -- What is communication? -- Communication theory -- Semiology: Signs and codes -- Conclusion -- Further reading -- Meaning: Words and images: Introduction -- Types of signs -- Meaning: Denotation and connotation -- Meaning: Layout -- Meaning: Anchorage and relay -- Foucault and graphic design -- Metaphor/metonymy/synecdoche -- Conclusion -- Further reading -- Social, cultural and economic functions: Introduction -- The relation to society and culture -- Society -- Social functions -- Culture -- Cultural functions: Childhood -- Gender -- The relation to economics: Consumption -- Anti-consumption -- Conclusion -- Further reading -- Audiences and markets: Introduction -- Target practice -- Ethnicity/race -- Age -- Gender -- Conclusion -- Further reading -- Modernism: Introduction -- What is modernism? -- Modernism and graphic design -- European modernism -- American modernism -- Conclusion -- Further reading -- Postmodernism and globalisation: Introduction -- What is postmodernism? -- Postmodernism and graphic design -- What is globalisation? -- Globalisation and graphic design -- Conclusion -- Further reading -- Graphic design and art: Introduction -- Art, graphic design and meaning -- The artist and the designer -- Cultural significance -- Expression and individuality -- Creativity and problem-solving -- Function -- Aura -- Conclusion -- Further reading -- Conclusion.
942			_2lcc _cBK
999			_c5634 _d13134