000			01124nam a22001697a 4500
008			150716b xxu||||| |||| 00| 0 eng d
020			_a1412926351
050			_aHM1221.H43
100			_aHeath, Robert L.
245			_aToday's public relations: An introduction. / _cRobert L. Heath
260			_aLondon: _bSAGE, _c2006.
300			_axix,539p.: _bill.; _c28cm.
500			_aIncludes references and index.
505			_aContents: Strategic relationship building: An ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The Value of research -- Elements of planning -- Taking action: Strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations: Globalism and cyberspace.
700			_aCoombs, W. Timothy.
942			_2lcc _cBK
999			_c5644 _d13144