000			02192cam a22003494a 4500
001			13860511
005			20210414113916.0
008			050203s2005 enka b 001 0 eng
010			_a 2005003201
020			_a0199267529
020			_a9780199267521
035			_a(OCoLC)ocm57694951
040			_aDLC _cDLC _dIXA _dOCL _dBAKER _dC#P _dYDXCP _dOCLCQ _dDLC
042			_apcc
050	0	0	_aHD62.4.L44
082	0	0	_a658.8/4 _222
100	1		_aLee, Kiefer.
245	1	0	_aGlobal marketing management :changes, challenges and new strategies / _cKiefer Lee, Steve Carter.
260			_aOxford ; _aNew York : _bOxford University Press, _c2005.
300			_axxxi, 582 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aContents: The Global marketing environment: Changes and new challenges -- The Global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations.
650		0	_aInternational business enterprises _xManagement.
650		0	_aStrategic planning.
700	1		_aCarter, S. _q(Steve)
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip058/2005003201.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c565 _d8065