000			02226cam a2200409 a 4500
001			17378784
003			OSt
005			20210414114456.0
008			120709s2012 njua 001 0 eng d
010			_a 2012418217
015			_aGBB218045 _2bnb
016	7		_a016035444 _2Uk
020			_a9781118269749 (pbk.)
020			_a1118269748 (pbk.)
020			_z9781118283455 (ebk)
020			_z9781118284780 (ebk)
020			_z9781118287231 (ebk)
035			_a(OCoLC)ocn778327037
040			_aUKMGB _cUKMGB _dBDX _dGK8 _dYDXCP _dORX _dBWX _dVET _dSZR _dDLC
042			_alccopycat
050	0	0	_aHF5415.1265.S24
082	0	4	_a658.872 _223
100	1		_aSafko, Lon.
245	1	4	_aThe social media bible : Tactics, tools, & strategies for business success. / _cLon Safko.
250			_a3rd ed.
260			_aNew Jersey: _bJohn Wiley & Sons, _c2012.
300			_axviii,622 p. : _bills.; _c25cm.
500			_aIncludes index.
505	0		_aContents: Tactics and tools -- What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Strategy: The five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.
650		0	_aInternet marketing.
650		0	_aSocial media _xEconomic aspects.
650		0	_aOnline social networks _xEconomic aspects.
650		0	_aElectronic commerce.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c5660 _d13160