000			04311cam a22003974a 4500
001			13486770
003			OSt
005			20210414114456.0
008			040210s2004 nyua b 001 0 eng
010			_a 2004003132
020			_a1593850107 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHD30.3.D68
082	0	0	_a658.4/5 _222
100	1		_aDowns, Cal W. _d1936-
245	1	0	_aAssessing organizational communication : strategic communication audits. / _cCal W. Downs
260			_aNew York : _bGuilford Press, _c2004.
300			_axi,292 p. : _bill.; _c25cm.
440		4	_aThe Guilford communication series
500			_aIncludes bibliographical references and indexes.
505	0		_aContents: Communication audits as organizational development: Communication in the work organization -- Nature of communication assessments -- Characteristics of communication assessments -- Management rationale for assessments -- Contributions of the auditing process to the auditor -- Conclusion -- Initiating and planning an assessment: Phase 1: Initiation -- Phase 2: Planning -- A matter of perspective -- An important opportunity -- Conclusion -- Conducting team audits -- Basic considerations -- Initiation phase -- Planning phase -- Data collection phase -- Interpretation phase -- Final report phase -- Special instructions for audit classes -- Conclusion -- Choosing focal areas to assess: Steps in choosing focal areas -- Conclusion -- The interview: The most basic assessment technology: Advantages of interviews -- Limitations of interviews -- Scheduling two rounds of interviews -- Interviewee selection -- Scheduling time and place -- Conducting the interviews -- Recording information quickly and systematically -- Synthesizing the response data -- Examples of audit conclusions -- Conclusion -- Diagnosis through questionnaires: Designing a questionnaire -- Administering the questionnaire -- Analyzing the questionnaire data -- Conclusion -- The International Communication Association Survey: An overview of the survey -- Analysis and interpretation -- Advantages of the ICA survey -- Vulnerabilities of the ICA survey -- Conclusion -- Downs-Hazen Communication Satisfaction Questionnaire -- Historical development -- Overview of the questionnaire -- Analysis -- Instrument evaluation -- Research trends -- Critical Communication Experience Survey: Advantage of the method -- The basic form -- Administering the questionnaire -- Analyzing the data -- Interpreting the results -- Conclusion -- ECCO analysis: Designing the ECCO questionnaire -- Administering the questionnaire -- Analyzing the data -- Drawing conclusions -- Advantages of ECCO analysis -- Limitations of ECCO analysis -- Conclusion -- Diagnosing communication networks -- Why study networks -- Ways of describing communication links -- Topical networks -- Conducting a communication network study -- Conclusion -- Focus group interviews: History -- Nature of the focus group interview -- Advantages of focus groups -- Challenges of focus groups -- Focus group protocols -- Facilitating a focus group -- Analyzing the focus data -- Avoiding common analytic problems -- Preparing a final report -- Conclusion -- Final analysis and interpretation: Nature of interpretation -- Relation of theory to audit -- Conclusion -- The final report: Preparing the report -- Communicating the report -- Conclusion.
650		0	_aCommunication in organizations _xAuditing.
650		0	_aManagement audit.
650		0	_aCommunication in management.
650		0	_aIntercultural communication.
650		0	_aOrganizational effectiveness _xEvaluation.
700	1		_aAdrian, Allyson D.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/guilford051/2004003132.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/guilford051/2004003132.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0415/2004003132.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0650/2004003132-s.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c5667 _d13167