000			02557cam a2200457 a 4500
001			16948354
003			OSt
005			20210414114456.0
008			110906s2013 maua b 001 0 eng
010			_a 2011938130
020			_a9781111836832 (pbk.)
020			_a1111836833 (pbk.)
035			_a(OCoLC)ocn779837037
040			_aAU@ _beng _cAU@ _dMUU _dOCLCF _dEEK _dOCLCA _dIUL _dYDXCP _dOCLCQ _dDLC
042			_alccopycat
050	0	0	_aHM1221.N48
082	0	4	_a659.2 _223
100	1		_aNewsom, Doug.
245	1	0	_aThis is PR :The realities of public relations. / _cDoug Newsom
250			_a11th ed.
260			_aBoston : _bWadsworth Cengage Learning, _c2013.
300			_axiv,369 p. : _bill.; _c26cm.
490	1		_aWadsworth series in mass communication and journalism
490	1		_aCengage advantage books
500			_aIncludes bibliographical references and index.
501			_aIncludes index.
505	0		_aContents: Public relations: Role, practice and origins -- PR roles and responsibilities -- PR's origins and evolution -- Research for PR: Research: Planning, monitoring and evaluating -- Stakeholders and interactions -- Theory, ethics and laws affecting PR practice: Theoretical underpinning for PR -- PR ethics and responsibilities -- PR and law -- PR in action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: Details that make PR strategy work -- Campaigns -- Crisis and credibility.
520			_a"Ideal for the beginning student or the experienced public relations practitioner, This is PR: The realities of public relations, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom."--Publisher's website.
650		0	_aPublic relations.
650		0	_aCommunication in marketing.
650		7	_aCommunication in marketing. _2fast
650		7	_aPublic relations. _2fast
700	1		_aVanSlyke Turk, Judy.
700	1		_aKruckeberg, Dean.
830		0	_aWadsworth series in mass communication and journalism.
830		0	_aCengage advantage books.
906			_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c5668 _d13168