000			01041nam a22001937a 4500
008			120316t xxu||||| |||| 00| 0 eng d
020			_a0256205353
050			_aHD5415.1263.H33
100			_aHayes, Michael H.
245			_aBusiness marketing: a global perspective / _cH. Michael Hayes, Per V. Jenster and Nils-Erik Aaby
260			_aChicago: _bIrwin Press, _cc1996.
300			_axvii, 342 p.: _bill _c23cm.
500			_aIncludes index.
505			_aContents: An Overview of business marketing -- Marketing strategy and planning -- How organizations buy -- Strategic analysis of an industry -- Business marketing intelligence: Analysis and tools -- Selecting business markets -- Business product management -- Pricing for business markets -- Communicating with business customers: Personal selling -- Communicating with business customers: Beyond personal selling -- Business distribution management -- A Collection of 24 cases.
650			_aMarketing.
700			_aJenster, V. Per
700			_aAaby, Erik-Nils
942			_2lcc _cBK
999			_c657 _d8157