000			01636nam a22001817a 4500
008			180417b xxu||||| |||| 00| 0 eng d
020			_a9780131579439
050			_aHD62. 7. Z55
100			_aZimmerer, Thomas .W
245			_aEssentials of entrepreneurship and small business management. / _cThomas W. Zimmerer
250			_a5th ed.
260			_aNew Jersey: _bPearson Education; _c2008.
300			_axvi, 728p. : ill.; _c28cm.
500			_aIncludes index.
505			_aContents: Section I: The challenge of entrepreneurship -- Chapter 1: The foundations of entrepreneurship -- Chapter 2: Inside the entrepreneurial mind: From ideas to reality -- Section II: Building the business plan: Beginning considerations -- Chapter 3: Designing a competitive business model and bulding a solid strategic plan -- Chapter 4: Conducting a Feasibility analysis and crafting a winning business plan -- Chapter 5: Forms of business ownership -- Chapter 6: Franchising and the entrepreneur -- Chapter 7: Buying an existing business -- Section III: Building the business plan: Marketing and financial considerations -- Chapter 8: Building a powerful marketing plan -- E-commerce and teh entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Section IV: Putting the business plan to work: Sources of funds -- Chapter 13: Sources of financing: Debt and equity -- Chapter 14: Choosing the right location and layout -- Chapter 15: Global aspects of entrepreneurship -- Chapter 16: Building a new venture team and planning for the next generation.
700			_aNorman M. Scarborough.
942			_2lcc _cBK
999			_c6573 _d14073