000 01837cam a22003374a 4500
001 12856730
005 20210414113922.0
008 020716s2003 enka b 001 0 eng
010 _a 2002029313
020 _a0273658042
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHD30.4.S28
082 0 0 _a650/.072
_221
100 1 _aSaunders, Mark,
_d1959-
245 1 0 _aResearch methods for business students /
_cMark Saunders, Philip Lewis, Adrian Thornhill.
250 _a3rd ed.
260 _aHarlow, England ;
_aNew York :
_bPrentice Hall,
_c2003.
300 _axviii, 504 p. :
_bill.
_c25 cm.
504 _aIncludes bibliographical references and index.
505 _aContents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the reserach approach and chosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project work.
650 0 _aBusiness
_xResearch
_xMethodology.
650 0 _aBusiness
_xResearch
_xData processing.
650 0 _aManagement
_xResearch
_xMethodology.
650 0 _aManagement
_xResearch
_xData processing.
700 1 _aLewis, Philip,
_d1945-
700 1 _aThornhill, Adrian.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c670
_d8170