000			01039nam a22001577a 4500
008			180919b xxu||||| |||| 00| 0 eng d
020			_a034072034
050			_aP94.6.G75
100			_aGripsrud, Jostein.
245			_aUnderstanding media culture. /
260			_aNew York: _bArnold Publishers, _c2002.
300			_avi,330p.: _bill.; _c23cm.
500			_aIncludes Bibliography and Index.
505			_aContents: Part 1:The audience and the media -- Identity: the media and our understanding of ourselves -- Influence:the media's power- and our own -- Distinctions: social difference,lifestyle and taste -- Part 2: Perspective on media texts -- Semiotics: signs,codes and cultures -- Hermeneutics: interpretation and understanding -- Rhetoric: language,situation,purpose -- Narratology: the forms and functions of stories -- Part 3:Production : contexts and conditions -- Public sphere and democracy: ideals and realities -- Broadcasting: technology ,society and policy -- Production: creativity,contexts and power.
942			_2lcc _cBK
999			_c6711 _d14211