| 000 | 01183nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 190726b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781133307617 | ||
| 050 | _aHM1221.N48(11e) | ||
| 100 | _aNewsom, Doug. | ||
| 245 |
_aThis is PR: the realities of public relations. / _cDoug Newsom, Judy VanSlyke and Dean Kruckeberg. |
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| 250 | _a11th ed. | ||
| 260 |
_aBoston : _bWardsworth Cengage Learning, _c2013. |
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| 300 |
_axiv, 369 p : _bill. ; _c26 cm. |
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| 500 | _aIncludes index. | ||
| 505 | _aContents: Part One: Public Relations: role, practice and origins: PR roles and responsibilities -- PR's origins and evolution -- Part Two: Research for PR: Research: planning , monitoring and evaluation -- Stakeholders and interactions -- Part Three: Theory, ethics and laws affecting PR practice: Theoretical underpinnings for PR -- PR ethics and responsibilities -- PR and the law -- Part Four: PR action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: details that make PR strategy work -- Campaigns -- Crisis and credibility. | ||
| 700 | _aTurk, Judy VanSlyke. | ||
| 700 | _aKrucheberg, Dean. | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c6820 _d14320 |
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