000			01390nam a22001817a 4500
008			190813b xxu||||| |||| 00| 0 eng d
020			_a978077729028
050			_aHF5415.G675(5e)
100			_aGrewal, Dhruv.
245			_aMarketing . / _cDhruv Grewal and Michael Levy.
250			_a5th ed.
260			_aNew York : _bMc. Graw Hill, _c2016.
300			_ali , 679 p. : _bill. ; _c29 cm.
500			_aIncludes index.
505			_aContents: Assessing the marketplace: Overview of marketing --Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- Understanding the marketing place -- Consumer behavior -- Business-to-business marketing -- Global marketing -- Targeting the marketplace -- Segmentation, targeting, and positioning -- Marketing research -- Value creation: Product, branding, and packaging decisions -- developing new products -- Services: The intangible -- Value capture: Pricing concepts for establishing value -- Strategic pricing methods -- Value delivery: Designing the channel and supply chain: Supply chain and channel management -- Retailing and omnichannel marketing -- Value communication: Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management.
700			_aLevy, Michael.
942			_2lcc _cBK
999			_c6903 _d14403