000			01023nam a22001577a 4500
008			190815b xxu||||| |||| 00| 0 eng d
020			_a9780470936276
050			_aHM742.L68
100			_aLovett, John.
245			_aSocial media metrics secrets: do what you never thought possible with social media media metrics. / _cJohn Lovett.
260			_aIndianapolis: _bWiley Publishing Inc., _c2011.
300			_axx, 364 p. : _bill ; _c24 cm.
500			_aIncludes index.
505			_aContents: Part I: Addressing the social data dilemma: Going pro with social media -- Riding the social data wave: churning data information -- Activating your socially connected business -- Part II: Managing social media with analytics: Embracing social analytics -- Using the social analytics framework -- Deploying a process of continuous optimization -- Part III: Finding the big social media payoff: tracking the elusive ROI in social media -- Taking the corporate plunge -- Planning for a socially networked future.
942			_2lcc _cBK
999			_c6910 _d14410