| 000 | 00714nam a22001577a 4500 | ||
|---|---|---|---|
| 008 | 120330t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0749419199 | ||
| 050 | _aHD9980.5C512 | ||
| 100 | _aClarke, Greg | ||
| 245 |
_aMarketing a service for profit: a practical guide to key service marketing concepts / _cGreg Clarke |
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| 260 |
_aU.S.A.: _bKogan Press, _c2000. |
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| 300 |
_avii, 200 p.: _bill _c20cm. |
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| 500 | _aIncludes index. | ||
| 505 | _aContents: A Way of looking at things -- What is a service? -- Practical marketing concepts -- Strategic direction decisions -- Pricing for profit -- Targeted promotional strategies -- Managing the process -- The Marketing audit for service providers. | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c692 _d8192 |
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