000			01092nam a22001817a 4500
008			190921b xxu||||| |||| 00| 0 eng d
020			_a9781439083925
050			_aP91.3.W47(9e)
100			_aWimmer, Roger D.
245			_aMass media research: an introduction. / _cRoger D. Wimmer and Joseph R. Dominick.
250			_a9th ed.
260			_aBoston: _bWadsworth/ Cengage Learning, _c2011.
300			_axii, 464 p .: _bill. ; _c23 cm.
500			_aIncludes appendix and index.
505			_aContents: Part One: The research process: Science and research -- Elements of research -- Research ethics -- Sampling -- Part Two: Research approaches: Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Part Three: Data analysis: Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Part Four: Research applications: Newspaper and magazine research -- Research in electronic media -- Research in advertising -- Research in public relations.
700			_aDominick, Joseph R.
942			_2lcc _cBK
999			_c6976 _d14476