000			01032nam a22001697a 4500
008			190924b xxu||||| |||| 00| 0 eng d
020			_a013559071x
050			_aP90.B515(5e)
100			_aBittner, John R.
245			_aMass communication: an introduction. / _cJohn R. Bittner.
250			_a5th ed.
260			_aEnglewood Cliffs : _bPrentice Hall, _c1989.
300			_axxiii, 440 p. : _bill. ; _c25 CM.
500			_aIncludes index.
505			_aContents: What is mass communication? -- Newspapers -- Magazines -- Book publishing -- Radio -- Television -- Photography and photojournalism -- Motion pictures -- The recording industry -- Advertising -- Public relations -- Mass media news -- Mass communication and new technologies -- Computers and data processing in mass communication -- Wire services, syndicates, and networks -- International mass communication: history and control -- Legal issues and the working press -- Audience and effects of mass communications -- Media ethics and social issues.
942			_2lcc _cBK
999			_c6977 _d14477