000			01246nam a22001817a 4500
008			200129b xxu||||| |||| 00| 0 eng d
020			_a9781111835026
050			_aPN1992.55.E18(9e)
100			_aEastman, Susan Tyler.
245			_aMedia programming: strategies and practices. / _cSusan Tyler Eastman and Douglas A. Ferguson.
250			_a9th ed.
260			_a Belmont : _bWadsworth Cengage Learning, _c2013.
300			_axii, 484 p. : _c24 cm.
500			_aIncludes bibliography and index.
505			_aContents: Part one: Introduction to programming: A scafford for programmers -- Part two: Frameworks for media programming: Prime-time network programming strategies -- Multichannel television strategies -- Online television strategies -- Part Three: Understanding key processes: Program and audience research and ratings -- Syndication for stations, cable, and online -- Part four: Television programming practices: Non-prime-time network programming -- Television station programming strategies -- Basic and premium subscription programming -- Public television programming -- Part five: Audio programming practices: Music radio programming -- Information radio programming
700			_aFerguson, Douglas A.
942			_2lcc _cBK
999			_c7023 _d14523