000			01687nam a22002057a 4500
008			200204b xxu||||| |||| 00| 0 eng d
020			_a9780070878693
050			_aHF5415.M293(9e)
100			_aCrane, Frederick, G.
245			_aMarketing. / _cFrederick G. Crane et al.
250			_a9th Canadian Edition.
260			_aToronto : _bMcGraw-Hill/ Ryerson, _c2014.
300			_axxiv, 571 p. : _bill. (chiefly col.) _c28 cm.
500			_aIncludes glossary and index.
505			_aContents: Part 1: Initiating the marketing process: Marketing: customer value, satisfaction, relationships, and experiences -- Developing successful marketing strategies -- Scanning the marketing environment -- Ethics and social responsibility in marketing -- Part 2: Understanding buyers and markets: Consumer behaviour -- Organizational markets and buyer behaviour -- Reaching global markets -- Part 3: Targeting marketing opportunities: Marketing research: From information to action -- Market segmentation, targeting, and positioning -- Part 4: Satisfying marketing opportunities: Development new products and services -- Managing products and brands -- Managing services -- Pricing Products and services -- Managing marketing channels and supply chains -- Retailing -- Integrating marketing communications and direct marketing -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Part 5: Managing the marketing process: Pulling it all together: the strategic marketing process -- Using social media to connect with consumers.
700			_aKerin, Roger A.
700			_aHartley, Steven W.
700			_aRudelius, Willam.
942			_2lcc _cBK
999			_c7058 _d14558