000			01454nam a22002057a 4500
008			200312b xxu||||| |||| 00| 0 eng d
020			_a9780133373141
050			_aHF5415.M295(5e)
100			_aArmstrong, Gary.
245			_aMarketing: an introduction. / _cGary Armstrong et al.
250			_a5th ed.
260			_aOntario : _bPearson Canada Inc., _c2015.
300			_axxvi, 630 p. : _bill. ; _c28 cm.
500			_aIncludes bibliographical references.
505			_aPart 1: Defining marketing and the marketing process: Marketing:creating and capturing customer value -- Company and marketing strategy: partnering to build customer relationships -- Sustainable marketing social responsibility and ethics -- Part 2: Understanding the marketplace and consumers: Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding customer and business buyer behaviour -- Part 3: Designing a customer-driven marketing strategy and marketing mix: Segmentation, targeting, and positioning -- Developing and managing products and services -- Brand strategy and management -- Pricing: understanding and capturing customer value -- Marketing channels -- Communicating customer value: advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing.
700			_aKotler, Philip.
700			_aTrifts, Valerie.
700			_aBuchwitz, Lily Anne.
942			_2lcc _cBK
999			_c7165 _d14665