000			01161nam a22001817a 4500
008			200312b xxu||||| |||| 00| 0 eng d
020			_a9780132147552
050			_aHF5415.1265.S774(6e)
100			_aStrauss, Judy.
245			_aE-marketing. / _cJudy Strauss and Raymond Frost.
250			_a6th ed.
260			_aUpper Saddle River : _bPearson Education Inc., _c2012.
300			_axxi, 426 p. : _bill. ; _c23 cm.
500			_aIncludes index.
505			_aContents: Part 1: E-marketing in context: Past, present and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Part 2: E-marketing environment: Building inclusive e-markets -- Ethical and legal issues -- Part 3: E-marketing strategy: E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation and positioning strategies -- Part 4: E-marketing management: Product: the online offer -- Price: the online value -- The internet for distribution -- E-marketing communication tools -- Engaging customers with social media -- Buying digital media space -- Customer relationship management.
700			_aFrost, Raymond.
942			_2lcc _cBK
999			_c7173 _d14673