000			01189nam a22001817a 4500
008			120419t xxu||||| |||| 00| 0 eng d
020			_a9780135070659 0135070651
050			_aHD30.22.K39
100			_aKeat, Paul G.
245			_aManagerial economics : economic tools for today's decision makers. / _cPaul, G Keat
260			_aUpper Saddle River, N.J. : _b Prentice Hall, _c 2009.
300			_axxiii, 598 p.: _c25cm.
500			_aIncludes index.
505			_aIntroduction -- The Firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The Theory and estimation of production -- The Theory and estimation of cost -- Pricing and output decisions: Perfect competition and monopoly -- Pricing and output decisions: Monopolistic competition -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The Multinational corporation and globalization -- Government and industry: challenges and opportunities fro today's manager -- Managerial economics in action: The Case of the refreshment beverage industry.
650			_aManagerial economics.
700			_aYoung, Philip K.Y.
942			_2lcc _cBK
999			_c727 _d8227