000			01241nam a22001937a 4500
008			120419t xxu||||| |||| 00| 0 eng d
020			_a9780199236152 0199236151
050			_aHF5415.S275
100			_aSargeant, Adrian.
245			_aMarketing management for nonprofit organizations. / _cAdrian, Sargeant.
260			_aOxford ; New York : _bOxford University Press, _c 2009.
300			_axix, 498 p. : _b ill., plans ; _c 25 cm.
500			_aIncludes bibliographical references and index.
505			_aContents: Introduction to marketing: Scope challenges and development of nonpropit sector -- Developing a societal and market orientation -- Marketing planning: Marketing planning: The Operating environment and marketing audit -- Marketing research -- Marketing objectives and strategy -- Branding -- Marketing progammes and services: The Operational mix -- Specific Applications: Social marketing : The Marketing of ideas -- Fundraising -- Arts marketing -- Education -- Healthcare marketing -- Social entrepreneurship -- Volunteer support and management -- Public sector marketing.
650			_aNonprofit organizations _x Marketing.
650			_aNonprofit-Organisation.
650			_aNonprofit _xMarketing
942			_2lcc _cBK
999			_c728 _d8228