000			01750cam a22003494a 4500
001			13981818
005			20210414114657.0
008			050525s2006 maua b 001 0 eng
010			_a 2005050520
020			_a97811335152316
020			_a1133152317
035			_a(OCoLC)ocm60557595
040			_aDLC _cDLC _dYDX _dBAKER _dNLGGC _dDLC
042			_apcc
050	0	0	_aHD30.4.B97
082	0	0	_a658/.0072 _222
084			_a85.03 _2bcl
100	1		_aZikmund, William G. et al.
245	1	0	_aBusiness research methods: doing data analysis. / _cWilliam G. Zikmund
246			_aBusiness research methods: doing data analysis _bBusiness 230
250			_a8th ed.
260			_aLondon : _bCengage , _c2011.
300			_a323 p. : _bill. ;
504			_aIncludes index Includes Qualtrics, a web-based survey tool.
505			_aContents: The role of business research -- Theory building -- The business research process -- The human side of business research -- Problem definition --Survey research -- Measurement and scaling concepts -- Attitude measurement -- Questionnaire design -- Sampling designs ad=nd sampling procedures -- Determination of sample size -- Basic data analysis -- Univariate statistical analysis -- Bivariate statistical analysis -- Communicating research results -- Appendix Statistical tables.
650		0	_aBusiness _xResearch.
650		0	_aManagement -- Research.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0665/2005050520-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0665/2005050520-t.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0737/2005050520-b.html
942			_2lcc _cBK
999			_c7329 _d14829