000			00888nam a22001817a 4500
008			120419t xxu||||| |||| 00| 0 eng d
020			_a0273686232 : 9780273686231
050			_aHF5415.55.E34
100			_aEgan, John
245			_aRelationship marketing : exploring relational strategies in marketing. / _cJohn Egan
250			_a2nd ed.
260			_aHarlow : _b Financial Times Prentice Hall, _c 2004.
300			_a320 p. : _b ill. ; _c 25 cm.
500			_aIncludes bibliographical references and index.
505			_aContents: Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationships technology -- Relationship management -- Back to the future.
650			_aRelationship marketing.
942			_2lcc _cBK
999			_c742 _d8242