| 000 | 00947pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 1123528 | ||
| 003 | OSt | ||
| 005 | 20220315121835.0 | ||
| 008 | 940304s1995 nyuab 001 0 eng | ||
| 010 | _a2007943568 | ||
| 020 | _a97803246589801 | ||
| 020 | _a0324659806 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 | _aHF5415.L11 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aMktg: what's inside / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel |
| 250 | _a2nd ed. | ||
| 260 |
_aMason OH: _bSouth-Western _c2009. |
||
| 300 |
_axi, 326, [36] p. : _bcol. ill., maps ; |
||
| 500 | _aIncludes indexes. | ||
| 505 | _aContents: The world of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing -- | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c7425 _d14925 |
||