000			01372pam a2200301 a 4500
001			1125924
003			OSt
005			20210512131601.0
008			940818s1995 njua b 001 0 eng
010			_a 94034025
040			_aDLC _cDLC _dDLC
050	0	0	_aHF1416.H48
082	0	0	_a658.8/48 _220
100			_qHelsen, Kristiaan
110			_bOUHK School of Business and Administration
245	1	0	_aInternational marketing strategy: course guide. / _cKristiaan Helsen, Jan Charbonneau
246			_aB891 International Marketing Strategy
260			_aHo Man Tin: _bOUHK, _c2002.
300			_a800 p. : _bill. ;
504			_aIncludes bibliographical references and indexes.
505			_aContents: The global cultural, political and economic environment -- Global marketing intelligence -- Global segmentation and positioning strategy -- Global competitive analysis -- Global product policies -- Gloal pricing -- Global channel management -- Global communications strategies -- International marketing planning, implementation and control --
650		0	_aExport marketing _xManagement.
650		0	_aExport marketing _xManagement _xCase studies.
700			_qCharbonneau, Jan
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c7580 _d15080