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008			200721b xxu||||| |||| 00| 0 eng d
020			_a9780538470384
020			_a0538470380
040			_cLC
050	0	0	_aHD30.22.M32
100			_qMcGuigan, James R.
245	1	0	_aEconomics for managers. / _cJames R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris
250			_bInternational edition _a12th ed.
260			_aLondon: _bSouth-Western, _c2011.
300			_axxii, 672 p. + [various pagings]: _bill. ;
504			_aIncludes bibliographical references and index.
505			_aContents: Introduction and goals of the firm -- Fundamental economic concepts -- demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Foreign exchange risk management -- Production economics -- Cost analysis -- Applications of cost theory -- Pries, output and strategy - Price an output determination -- Best-practice tactics -- Entry deterrence and accommodation games -- Pricing techniques and analysis -- Contracting, governance and organizational form -- Government regulation -- Long-term investment analysis -- Appendices -- Web appendices --
650		0	_aManagerial economics.
942			_2lcc _cBK
999			_c7728 _d15228