000			01441nam a22002417a 4500
003			OSt
005			20210812101652.0
008			120530t xxu||||| |||| 00| 0 eng d
020			_a9780273761341
020			_a027376134X
040			_cLC
050			_aHF5548.32.E38
245			_aElectronic commerce 2012: a managerial and social networks perspective. / _cEfraim Turban ...[et al.]
250			_a7th ed.
260			_aBoston: _bPearson, _c2012.
300			_a791 p. : _bill. ;
500			_aIncludes index.
505			_aContents: 1. Introduction to e-commerce and e-marketplaces: Overview of electronic commerce-- E-commerce: mechanisms, infrastructure and tools -- 2. EC applications: Retailing in electronic commerce: products and services -- B2B e-commerce -- Innovative EC systems -- 3. Emerging EC platforms: Mobile commerce and ubiquitous computing -- Social commerce -- 4. EC support services: Marketing and advertising in e-commerce -- E-commerce security and fraud protection -- Electronic commerce payment systems -- Order fulfilment along the supply chain and other EC support services -- 5. E-commerce strategy and implementation: EC strategy, globalization and SMEs -- Implementing EC systems -- E-commerce: regulatory, ethical and social environments --
650			_aElectronic commerce.
650			_aElectronic data interchange.
650			_aBusiness enterprises _x Computer networks
942			_2lcc _cBK
999			_c7752 _d15252