000			01583nam a22002297a 4500
003			OSt
005			20210812133228.0
008			120510t xxu||||| |||| 00| 0 eng d
020			_a9780324582031
040			_cLC
050			_aHF5415.B63
100			_a Boone, Louis E.
245			_aContemporary marketing. / _cLouis E Boone; David L Kurtz
250			_a14th ed.
260			_aMason, Ohio : _bThomson South-Western, _c2010.
300			_axxxii, 670 p. + [various pagings]: _bill.;
500			_aIncludes index.
505			_aContents: 1. Designing customer-oriented marketing strategies: marketing - Strategic planning in contemporary marketing -- The marketing environment, ethics and social responsibility -- E-business: managing the customer experience -- 2. Understanding buyers and markets: Consumer behavior -- Business to business (B2B) marketing -- 3. Target market selection: Marketing research and sales forecasting -- Market segmentation, targeting, and positioning -- Relationship marketing and customer relationship management (CRM) -- 4. Product decisions: Product and service strategies -- Developing and managing brand and product categories -- 5. Distribution decisions: Marketing channels and supply chain management -- Retailers, wholesalers, and direct marketers -- 6. Promotional decisions: Integrated marketing communications -- -- Advertising and public relations -- Personal selling and sales promotion -- 7. Pricing decisions: Pricing concepts - Pricing strategies --
650			_aMarketing.
700			_aKurtz David L
942			_2lcc _cBK
999			_c7758 _d15258