000			02194cam a22003254a 4500
001			12654262
003			OSt
005			20210924134445.0
008			020124s2003 maua b 001 0 eng
010			_a 2002019869
020			_a0256226334
020			_a0071154604
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.13.P38
082	0	0	_a658.8 _221
100	1		_aPeter, J. Paul.
245	1	2	_aMarketing management: knowledge and skills. / _cJ. Paul Peter and James H. Donnelly, Jr.
250			_a5th ed.
260			_aBoston: _bIrwin/McGraw-Hill, _c1998.
300			_axv, 944 p. : _bill. (some col.) ;
440		4	_aThe Irwin/McGraw-Hill series in marketing
504			_aIncludes bibliographical references and indexes.
505			_aContents: Essentials of marketing management : A. Introduction: Strategic planning and the marketing management process -- B. Marketing, information, research, and understanding the target market: Marketing decision support systems and marketing research -- Consumer behavior -- Organizational buyer behavior -- Market segmentation -- C. The Marketing mix: Product strategy -- New product planning and development -- Promotion strategy: advertising and sales promotion -- Promotion strategy: personal selling -- Distribution strategy -- Pricing strategy -- D. Marketing in special fields: The Marketing of services -- Global marketing -- E. Marketing response to a changing society -- Marketing management: social and ethical dimensions -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Marketing management cases: Case group A: Marketing opportunity analysis -- Case group B: Product strategy -- Case group C: Promotion strategy -- Case group D: Distribution strategy -- Case group E: Pricing strategy -- Case group F: Selected issues in marketing management -- Developing marketing plans -- Secondary data sources --
650		0	_aMarketing _xManagement.
700	1		_aDonnelly, James H.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c7771 _d15271