000			01494nam a22002417a 4500
003			OSt
005			20210928095420.0
008			120517t xxu||||| |||| 00| 0 eng d
020			_a9780273695592
020			_a0273695592
040			_cLC
050			_aHF5415.B63
100			_qBrassington, Frances
245			_aPrinciples of marketing. / _cFrances Brassington and Stephen Pettitt
250			_a4th ed. _bEnhanced media edition
260			_aLondon: _bPrentice Hall, _c2006.
300			_axixi, 1264 p. : _bill, (col.) ; _c27 cm
500			_aIncludes glossary and index.
505			_aContents:1. Marketing dynamics -- 2. The European marketing environment -- 3. Consumer behaviour -- 4. B2B buying behaviour -- 5. Segmenting markets -- 6. Marketing information and research -- 7. Anatomy of a product -- 8. Product management -- 9. New product development -- 10. Pricing : context and concepts -- 11. Pricing strategies -- 12. Marketing channels and logistics -- 13. Retailers and wholesalers -- 14. Integrated marketing communication -- 15. Advertising -- 16. Sales promotion -- 17. Personal selling and sales management -- 18. Direct marketing and exhibitions -- 19. Public relations and sponsorship -- 20. Strategic marketing -- 21. Marketing planning, management and control -- 22. Services and non-profit marketing -- 23. International marketing -- 24. E-marketing and new media.
650			_bMarketing.
700			_qPettitt, Stephen
942			_2lcc _cBK
999			_c7773 _d15273