000			02232nam a22002417a 4500
003			OSt
005			20210929151956.0
008			120314t xxu||||| |||| 00| 0 eng d
020			_a9780131738607
020			_a0131738607
040			_cLC
050			_aHD62.4.C38
100			_qCavusgil, S. Tamer
245			_aInternational business: strategy, management and the new realities. / _cS. Tamer Cavusgil, Gary Knight, John R. Riesenberger
260			_aUpper Saddle River, N.J: _bPearson/Prentice Hall, _c2008.
300			_axxxv, 670 p.:
505			_aContents: I. FOUNDATION CONCEPTS 1. Introduction: What is International Business? 2. Globalization of Markets and the Internationalization of the Firm 3. Organizational Participants that Make International Business Happen 4. Theories of International Trade and Investment II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS 5. The Cultural Environment 6. The Country Level Political and Legal Systems 7. Government Intervention in International Business 8. Regional Economic Integration 9. Understanding Emerging Markets 10. The International Monetary and Financial Environment III. STRATEGY AND OPPORTUNITY ASSESSMENT FOR INTERNATIONAL BUSINESS 11. Global Strategy and Organization 12. Global Market Opportunity Assessment IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS 13. Exporting and Countertrade 14. Foreign Direct Investment and Collaborative Ventures 15. Licensing, Franchising and other Contractual Strategies 16. Global Sourcing V. FUNCTIONAL AREA EXCELLENCE 17. Marketing In the Global Firm 18. Human Resource Management in the Global Firm 19. Financial Management and Accounting In the Global Firm Opening Vignettes and Closing Cases at a Glance MSBs at a Glance A Guide to Using the CKR Knowledge Portal A(c) (Laminated Insert) Glossary (Subject/Author/Company Index) The Educators Consortium: International Market Research and Competitive Intelligence.
520			_aFor undergraduate and graduate level International Business courses. CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.
653			_a Business & management.
700			_qKnight, Gary
700			_qRiesenberger, John R.
942			_2lcc _cBK
999			_c7782 _d15282